Remember when you were little, and you got yelled at for sitting too close to the TV? Do you remember seeing those tiny red, green and blue dots. These little dots make up the picture at a distance...

I assume that at some point in your life, you've walked through the isles at an electronics store gawking at the televisions on display? Doesn't it seem like the their pictures all looks a little different. Some television displays make the people look more red, and other displays are way too bright.. Well it works like that; We have no way of knowing exactly what colors you're seeing on your computer screen.

Monitors display images as RGB (red, blue, green) and are displayed with light. This tends to give you a very bright, high contrast image. The full color printing process uses CMYK (cyan, magenta, yellow, black) and puts transparent ink on paper. It is impossible for any printer to exactly emulate a computer screen. We pride ourselves on our extremely high quality, however ANY printing process will result in a slightly dulled version of what your screen may be showing. Below is an example of what happens to certain tones when they go from screen to paper.

As you can see, the RGB tones are very bright and appear somewhat fluorescent, and the tones on the right are a bit softer. The best way to get your color where you want it is to purchase a color guide, or color combination book that gives you CMYK mixtures and shows how they will come out printed.